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Content Creation: What Is It & How Fashion Brands Use It In 2024

In 2024, content creation is crucial for brand strategy, especially in lingerie, swimwear, and activewear. It’s about crafting immersive, personalised experiences that resonate with audiences, driving engagement and sales. Key trends include user-generated content, behind-the-scenes glimpses and sustainability. Brands like Aerie, Savage X Fenty, Patagonia, and Nike are leading with authentic narratives and innovative strategies, making compelling content essential for connecting with and captivating consumers.

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Delve deep into our blog section to discover more about current branding and packaging trends, how the fashion industry is adapting to the new digital landscape or even what content your brand should be focusing on.

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In 2024, content creation is crucial for brand strategy, especially in lingerie, swimwear, and activewear. It’s about crafting immersive, personalised experiences that resonate with audiences, driving engagement and sales. Key trends include user-generated content, behind-the-scenes glimpses and sustainability. Brands like Aerie, Savage X Fenty, Patagonia, and Nike are leading with authentic narratives and innovative strategies, making compelling content essential for connecting with and captivating consumers.
Packaging in fashion is more than just a vessel—it’s a powerful tool that shapes customer perceptions and influences purchase decisions. In the world of bodywear, the unwrapping experience triggers emotions and sets expectations. High-quality packaging suggests excellence and luxury, while flimsy packaging can lower expectations.
In today’s digital realm, fashion bodywear brands face the challenge of selling online without the traditional fitting experience. To succeed, they’re embracing digital marketing strategies. From engaging content to targeted advertising, they’re connecting with customers and driving sales. Leveraging user-generated content and EGC, they’re building authenticity and lasting relationships. In this competitive landscape, mastering digital marketing is essential for bodywear brands to thrive.
In the competitive world of bodywear fashion, branding is key to success. At Hysculpt, we’ve crafted a concise checklist to guide you through the process, from understanding your audience to establishing a distinct identity and cultivating brand loyalty.
In 2024 where the era of social media is almost inescapable, the role and purpose of PR has become somewhat blurred with marketing. Whilst marketing aims to sell a product, service or brand, PR focuses more on establishing or maintaining a brand’s reputation in the eyes of the public
To keep up with a rapidly adapting and evolving market, fashion bodywear brands must constantly seek innovative ways to connect with their consumers and ensure their business stands out from an overly saturated market – becoming future proof.
Filter:
Posts – Category – Filter
In 2024, content creation is crucial for brand strategy, especially in lingerie, swimwear, and activewear. It’s about crafting immersive, personalised experiences that resonate with audiences, driving engagement and sales. Key trends include user-generated content, behind-the-scenes glimpses and sustainability. Brands like Aerie, Savage X Fenty, Patagonia, and Nike are leading with authentic narratives and innovative strategies, making compelling content essential for connecting with and captivating consumers.
Packaging in fashion is more than just a vessel—it’s a powerful tool that shapes customer perceptions and influences purchase decisions. In the world of bodywear, the unwrapping experience triggers emotions and sets expectations. High-quality packaging suggests excellence and luxury, while flimsy packaging can lower expectations.
In today’s digital realm, fashion bodywear brands face the challenge of selling online without the traditional fitting experience. To succeed, they’re embracing digital marketing strategies. From engaging content to targeted advertising, they’re connecting with customers and driving sales. Leveraging user-generated content and EGC, they’re building authenticity and lasting relationships. In this competitive landscape, mastering digital marketing is essential for bodywear brands to thrive.
In the competitive world of bodywear fashion, branding is key to success. At Hysculpt, we’ve crafted a concise checklist to guide you through the process, from understanding your audience to establishing a distinct identity and cultivating brand loyalty.
In 2024 where the era of social media is almost inescapable, the role and purpose of PR has become somewhat blurred with marketing. Whilst marketing aims to sell a product, service or brand, PR focuses more on establishing or maintaining a brand’s reputation in the eyes of the public
To keep up with a rapidly adapting and evolving market, fashion bodywear brands must constantly seek innovative ways to connect with their consumers and ensure their business stands out from an overly saturated market – becoming future proof.