HYSCULPT is a London-based creative branding & marketing studio that collaborates with both established international luxury fashion brands & the new brands of tomorrow to support them with branding, content, digital and strategy, specialising in contour, including swimwear, lingerie and activewear.
We are a collaborative team of creatives and visionaries with a specialised skill set tailored to the contour industry. Our narrow niche makes us the top experts in this field, but what truly sets us apart is our dedication to partnering with clients who mirror our passion.
We don’t want to work with brands, we work with people.
OUR USP
Creativity Led – Future Thinkers – Collaborative Style
HYSCULPT is a collective of specialised creatives that, when combined, create strategic success with an undeniable aesthetic flair. We implement a creativity-led workflow to create compelling and cohesive branding that offers consumers an insight into the heart and soul of our brands. We create a true bond between consumer and brand through simple colour choices, thoughtful copy direction and considered imagery selection that cannot be replicated via ads or paid content. We are industry innovators who build brands that evolve with their consumers and maintain their relevance by always thinking about the future and where their brand can lead their market.
Meet the team
FRAN
Marketing Copywriter & Creative Strategist
Francesca is all about the words. As our Marketing Copywriter, she is responsible for reflecting the desired tone and voice for our clients; whether it’s for a Parisian-inspired corset company or a hike patrol activewear brand, she knows how to get the message across. She can write website copy, social media content, email newsletters, blogs and so much more to make sure our clients are not just being noticed, but being heard.
HARRIET
Marketing Director
As our resident Marketing Director, Harriet oversees the strategic development of campaigns for our clients whilst also our internal marketing team. Harriet is there from start to end, guiding our clients through the brand development process to ensure they receive the full service and expertise of the team. She’s a whiz with all things social, planning all of HYSCULPT’s content whilst collaborating with our clients to devise their own media strategy. Harriet is here to make sure that our client’s brands hit the market with a bang, whether that’s through her support, her advice, or her wide skill set.
AIMEE
Senior Graphic Designer
Aimee is our go-to gal for all things creative. Working across multiple platforms, Aimee is responsible for conceptualising the artwork, illustrations, and packaging for our client’s product lines, as well as handling website design, and social media content, all whilst ensuring that our clients’ branding and creative direction are cohesive. Ever the busy bee, Aimee also looks after all of the sourcing and creative content design for London Contour Experts and also guides our creative team.
NICHOLE
CEO & Founder
With over a decade of experience and as a leader within the British bodywear industry, Nichole founded London Contour Experts (HYSCULPT’s mother) with the ambition to bolster growth for both new and established brands. By applying her expertise, Nichole has helped shape and support brands such as Arabella London, Playboy, Fiorucci, LASCVS and Perfect Moment. An integral member of the brand development process, Nichole is passionate about building meaningful client relationships by truly understanding their business goals and providing strong mentorship in areas of their concern. Her creativity and knowledge of the contour industry play a major role in the marketing of HYSCULPT’s clients.
RAE
Head of PR
The queen of networking – Rae is our key that unlocks the world of PR and brand recognition. From scouting the freshest influencers for a campaign to planning press releases, Rae covers all bases for helping your brand to be seen by making a scene. With organisational skills at the top of her skillset, Rae manages multiple activations across multiple platforms, all whilst being able to plan your dream launch event!
JESSICA
Junior Graphic Designer
As part of her DNA, Jess eats, sleeps and dreams creativity! Working closely with our Senior Graphic Designer, Aimee, Jess supports HYSCULPT and client projects with a specialist focus on social media design. Always coming to the table with fun new ideas, this graphic designer is someone you want as part of your team!
Meet the team
FRAN
Marketing Copywriter & Creative Strategist
Francesca is all about the words. As our Marketing Copywriter, she is responsible for reflecting the desired tone and voice for our clients; whether it’s for a Parisian-inspired corset company or a hike patrol activewear brand, she knows how to get the message across. She can write website copy, social media content, email newsletters, blogs and so much more to make sure our clients are not just being noticed, but being heard.
HARRIET
Marketing Director
As our resident Marketing Director, Harriet oversees the strategic development of campaigns for our clients whilst also our internal marketing team. Harriet is there from start to end, guiding our clients through the brand development process to ensure they receive the full service and expertise of the team. She’s a whiz with all things social, planning all of HYSCULPT’s content whilst collaborating with our clients to devise their own media strategy. Harriet is here to make sure that our client’s brands hit the market with a bang, whether that’s through her support, her advice, or her wide skill set.
AIMEE
Senior Graphic Designer
Aimee is our go-to gal for all things creative. Working across multiple platforms, Aimee is responsible for conceptualising the artwork, illustrations, and packaging for our client’s product lines, as well as handling website design, and social media content, all whilst ensuring that our clients’ branding and creative direction are cohesive. Ever the busy bee, Aimee also looks after all of the sourcing and creative content design for London Contour Experts and also guides our creative team.
NICHOLE
CEO & Founder
With over a decade of experience and as a leader within the British bodywear industry, Nichole founded London Contour Experts (HYSCULPT’s mother) with the ambition to bolster growth for both new and established brands. By applying her expertise, Nichole has helped shape and support brands such as Arabella London, Playboy, Fiorucci, LASCVS and Perfect Moment. An integral member of the brand development process, Nichole is passionate about building meaningful client relationships by truly understanding their business goals and providing strong mentorship in areas of their concern. Her creativity and knowledge of the contour industry play a major role in the marketing of HYSCULPT’s clients.
RAE
Head of PR
The queen of networking – Rae is our key that unlocks the world of PR and brand recognition. From scouting the freshest influencers for a campaign to planning press releases, Rae covers all bases for helping your brand to be seen by making a scene. With organisational skills at the top of her skillset, Rae manages multiple activations across multiple platforms, all whilst being able to plan your dream launch event!
JESS
Junior Graphic Designer
As part of her DNA, Jess eats, sleeps and dreams creativity! Working closely with our Senior Graphic Designer, Aimee, Jess supports HYSCULPT and client projects with a specialist focus on social media design. Always coming to the table with fun new ideas, this graphic designer is someone you want as part of your team!
Meet the team
FRAN
Marketing Copywriter & Creative Strategist
Francesca is all about the words. As our Marketing Copywriter, she is responsible for reflecting the desired tone and voice for our clients; whether it’s for a Parisian-inspired corset company or a hike patrol activewear brand, she knows how to get the message across. She can write website copy, social media content, email newsletters, blogs and so much more to make sure our clients are not just being noticed, but being heard.
HARRIET
Marketing Director
As our resident Marketing Director, Harriet oversees the strategic development of campaigns for our clients whilst also our internal marketing team. Harriet is there from start to end, guiding our clients through the brand development process to ensure they receive the full service and expertise of the team. She’s a whiz with all things social, planning all of HYSCULPT’s content whilst collaborating with our clients to devise their own media strategy. Harriet is here to make sure that our client’s brands hit the market with a bang, whether that’s through her support, her advice, or her wide skill set.
AIMEE
Senior Graphic Designer
Aimee is our go-to gal for all things creative. Working across multiple platforms, Aimee is responsible for conceptualising the artwork, illustrations, and packaging for our client’s product lines, as well as handling website design, and social media content, all whilst ensuring that our clients’ branding and creative direction are cohesive. Ever the busy bee, Aimee also looks after all of the sourcing and creative content design for London Contour Experts and also guides our creative team. Likes –
NICHOLE
CEO & Founder
With over a decade of experience and as a leader within the British bodywear industry, Nichole founded London Contour Experts (HYSCULPT’s mother) with the ambition to bolster growth for both new and established brands. By applying her expertise, Nichole has helped shape and support brands such as Arabella London, Playboy, Fiorucci, LASCVS and Perfect Moment. An integral member of the brand development process, Nichole is passionate about building meaningful client relationships by truly understanding their business goals and providing strong mentorship in areas of their concern. Her creativity and knowledge of the contour industry play a major role in the marketing of HYSCULPT’s clients.
RAE
Head of PR
The queen of networking – Rae is our key that unlocks the world of PR and brand recognition. From scouting the freshest influencers for a campaign to planning press releases, Rae covers all bases for helping your brand to be seen by making a scene. With organisational skills at the top of her skillset, Rae manages multiple activations across multiple platforms, all whilst being able to plan your dream launch event!
JESS
Junior Graphic Designer
As part of her DNA, Jess eats, sleeps and dreams creativity! Working closely with our Senior Graphic Designer, Aimee, Jess supports HYSCULPT and client projects with a specialist focus on social media design. Always coming to the table with fun new ideas, this graphic designer is someone you want as part of your team!
LCE GROUP
We are proud to be a part of the London Contour Experts Group, a company that started over 10 years ago with one goal – to help and support swimwear, lingerie and activewear brands across local design and sustainable manufacturing. Over the years London Contour Experts grew and was able to offer these clients a fully rounded service from consultancy, to product, all the way to marketing & PR. Today, although London Contour Experts has opened the doors to Bodywear Lab and HYSCULPT, the foundation is still the same and our teams work collaboratively daily on every project. Collectively we have had the opportunity to work with exciting brands such as Jean Paul Gaultier, Scarlett Gasque, Playboy, Analina…
