SCARLETT GASQUE: DEBUT COLLECTION:
Event and PR activation
Category:
Lingerie
Services With HYSCULPT:
Branding – Packaging – Website Art Direction & Copy – Blogs & Newsletters – Product Naming & Descriptions – Social Media Management – E-commerce Photoshoot – Content Creation (videos) – Strategy Sessions – PR (Event, Influencer Activation, Media Partnerships)
Date:
Jan 2021 - Present
Scarlett Gasque is a luxury lingerie & corsetry brand inspired by burlesque dancers, vintage pin-ups and the glamour girls of the 1950s. These strong women act as the brand’s muse with their feminine, sexy styles and empowering attitudes. The brand celebrates its customer’s unique sense of self and individual identity, forming a tight community that’s inclusive and accepting, spreading a message that encourages their consumers to be expressive and embrace who they are.
Our team at HYSCULPT supported Scarlett Gasque in the planning and execution of their launch event in London. We assisted with the guest list ensuring influencers, journalists and industry insiders were in attendance to witness an introduction to the debut collection along with entertainment which included a burlesque performance, DJ set, and of course plenty of food and drink. Our graphics team also joined in on the party by designing the celebration’s invites, bespoke cocktail menus, a step and repeat board, and obviously branded goodie bags with complimentary products! The event was also documented with photographers and videographers to create as much content as possible for Scarlett Gasque’s socials and website.
Influencer and Media Partnerships
Alongside the buzzing event, our head of PR negotiated and executed a complimentary influencer campaign, the concept centred around getting ready for the Scarlett Gasque launch event. After carefully curating a list of 5 influencers and gifting them the pieces best suited to their personal style, they were asked to create both short form videos and take pictures wearing the luxury pieces. All of the influencers were also invited to the event, giving Scarlett Gasque even more glamorous content to play with!
The final piece of Scarlett Gasque’s PR puzzle was media partnerships, so far Scarlett Gasque has been featured in Vogue, Stylist and was part of a social campaign with i-D.
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