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Transgender Lingerie Photoshoot



Services With HYSCULPT:

Branding – Packaging – Website Art Direction & Copy – Blogs – Social Media Launch Content – E-commerce Photoshoot – Studio Campaign Photoshoot


June 2021 - November 2022

Frankie Lane is a lingerie brand created for pre-op transgender women. The brand was built on the belief that everyone has the right to feel beautiful, confident and comfortable in their own skin. Dedicated to empowering young trans women, echoing the notion that there are many different versions of beauty and that everybody is worthy of love, acceptance and freedom of self-expression. One of the most important messages for the founder was to create a safe space that provides conversation, support and most importantly opportunities for trans women to feel wholeheartedly themselves, whilst actively involving supportive parents, family members and allies in the LGBTQ+ community.

After completing all the branding and pre-launch website for Frankie Lane the HYSCULPT team executed the brand’s photoshoot from start to finish. Our team planned everything from the lighting, shot list, studio booking, photography and makeup artists booking, as well as casting models that were in line with the brand’s target audience. After coordinating the whole day, some of the team headed to the studio to support the net-a-porter photographer as well as to ensure we were getting everything the client required.

Campaign Photoshoot

The campaign photoshoot was executed on the same day as the e-commerce, allowing us to use the same models and team. For this part of the shoot, we planned a soft yet fun set-up to best represent the transgender lingerie and loungewear. By sourcing some additional props we were able to create a scene perfect for the brand’s visual identity! 

Frankie Lane is still in the process of finalising their products and getting ready to launch. We are excited to see this brand grow and receive the love that it deserves.

We Also Created...

Frankie Lane Logo design
Frankie Lane website design
Lingerie packaging design

Case Studies