BAÍAH:
Luxury Lifestyle Brand Website Design
Category:
Swimwear
Services With HYSCULPT:
Brand Naming – Branding – Packaging – Website Art Direction & Copy – Product Naming & Descriptions – Blogs & Newsletters – Social Media Management – E-commerce Photoshoot – PR (Influencer Activation, Affiliate marketing)
Date:
September 2021 - Present
Capturing the essence of discovering new paradises, BAÍAH offers contemporary styling solutions for the environmentally conscientious adventurer. Entrenched in the founder’s island roots, BAÍAH embodies freedom, travel and style, celebrating all aspects of life from soaking up the sun on secluded beaches to submerging yourself in the rich local cultures of faraway destinations. The brand offers swim and resort wear that is designed ethically using sustainable fabrics with bespoke hardware detailing with adjustability options for that perfect holiday fit. The brand wanted the website to reflect its values of sustainability, luxe travel and escapism
After completing the branding, the HYSCULPT team began creating a captivating and unique website that mirrored BAÍAH’s values and identity. Our team designed the wireframes for the entire website, including the Homepage, Product pages, Our Story page, Blog section, Sustainability page and Gallery page linked to the brand’s Instagram account. The team also needed to ensure that the website was user-friendly and easy to navigate with eye-catching imagery that showcased the beautiful product detail. We also created custom icons for the brand’s website, including the sustainability page and product pages. Custom icons allow the brand to have totally unique aesthetics that cannot be found at other brands, as well as strengthens the overall branding.
Website Copy
After the website designs were finalised, our copywriter began crafting copy that engaged browsers and captured the tone of the brand. This includes collection and product descriptions, vital information about the brand’s story and values, important technical information regarding their sustainable practices and the blogs that are featured on the website. The copy needed to capture the essence of the luxe traveller that valued eco-friendly fashion as well as highlighting all key product details.
BAÍAH launched in May 2023 and is already making ripples in the swimwear industry with its dynamic product design from our sister brand, BodywearLab, and unique branding from the team at HYSCULPT. We are continuing our support with social media management and strategy sessions and can’t wait to see the brand evolve!
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